IS IN THE pudding research

Don’t be fooled by its simplicity, our little craving killer is borne of ground-breaking neuroscience and real-life habit-change techniques.

We help you take back control by combining the two. No more extreme dieting, restrictive regimes or yo-yo weigh-ins. Just a good sniff now and again to break the habit cycle.

Killa Vanilla is the combination of Neuroscience and Habit-Change.

know your neuroscience

It doesn’t take a genius to realise the brain is complex. It consists of trillions of substructures and connections. But it does take a genius to make ground breaking discoveries in neuroscience – the study of the structure and function of the brain.

One of these discoveries is the sexily-named Cross-Modal Sensory Compensation Effect. It takes advantage of your brain’s own internal reward system to release dopamine; tricking it into thinking you've had a sugary treat when you haven’t.

Killa Vanilla uses the CMSCE (the acronym is no better, is it?) to crush your sugar cravings.

habit change made permanent

The only way to make lasting, healthy change is to change how you automatically think and eat. In other words, to change your habits. There’s more on it here.

The continued habit cycle of trigger>craving>action>reward causes you to form a life-long obsession with sugar. Killa Vanilla makes it easier (but still not easy) to break this cycle.

Kicking the habit with us takes three months. There’ll be plenty of ups and downs along the way. But we’ll guide you through it with our three-step process: Commit-Cultivate-Control.

You’ll also have the support of thousands of others out there on the same Killa journey.

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